I was hired as the photographer for the new CycleBar in South Jordan, Utah. CycleBar is a cycling franchise that is starting to grow quickly. They offer classes each day and have subscriptions. They definitely have a strong social media presence. And they have a brand guideline for much of the photography.
Corporate headshot on white background
The main requirement was each trainer needed a full length photograph and a headshot on a pure white background. And they needed to shoot these on site if possible to we could then recreate some bonus photographs of the trainers in the cycle room and in front of the building.
CycleBar Trainer on white seamless background
Corporate headshot on white background
Here is a behind the scenes photo of the lighting setup. I needed lights for the background and the subject. I needed two lights on the subject to light the body evenly. I also used a diffusion panel on the window to block direct sunlight. I set this up after the morning class left.
Behind the scenes of the shoot on white seamless
CycleBar Trainer on white seamless background
Corporate headshot on white background
CycleBar Trainer on white seamless background
After the white seamless portraits we created some fun photos that can be used in social media and so a fun, energetic personality for the location.
Group photo of the trainers
Outdoor portraits
Here is the lighting setup for outside. We had to block the sun with the light and light the subject evenly. Everyone looked amazing. I love my lighting setup, it’s versatile and powerful.
Behind the scenes outside
I couldn’t block the sun entirely in this photo, but I was able to over power it just enough so people look their best.
Group photo in front of CycleBar
CycleBar trainers
Shooting some social photos
The rest of the time was spent in the cycle room. We rotate through the trainers and we picked different spots. I even brought out a red gel to add to the atmosphere.
Shooting some social photos
Photographing the trainers
Recreating a class for the photo shoot
Trainers pose for the camera
Getting creative with the lighting
Photographed by the cycles
CycleBar in South Jordan
